During Apples World Wide Developer Conference (WWDC 2010), Apple CEO Steve Jobs introduced iAd, a powerful new way to advertise on its mobile platforms (iPhone and iPod for now, iPad in the future). Zco Corporation, one of the largest mobile application developers in the world is proud to announce that they are now offering iAd development and integration services.

iAd is significantly superior to existing advertising systems. Advertisers can now build iAd campaigns combining the “emotion” of television advertisements with the “interactivity” of computer ads. App users will soon see many compelling ads such as the Nissan LEAF electric car ad, which Steve Jobs, has used to highlight iAd capabilities.

An article By Duncan Parry, Search Engine Watch, Jul 2, 2010

The iPad. Surrounded by hype, adored by some, denigrated by others.

Like the iPhone before it, the iPad is a category igniter — it won’t end up being the dominant product in its category in terms of sales volumes, but as the poster boy of tablet computing it has drawn attention and media coverage, which has promoted the device category to the public.

However, it’s first to market — and as an iPad user myself, I’m beginning to glimpse how the device will have an impact on search and digital strategies going forward. Here are my thoughts so far.

Being a multi sport town, Boston has a luxury that other states don’t

Boston sports fans have to admit they’ve been spoiled over the last decade. The Red Sox, Patriots and Celtics have all won championships, and even the Bruins have made it deep into the NHL playoffs. Growing in parallel with the success of Bostons franchises has been fan interest and excitement. Thanks to the advent of social media, the fan noise has grown even louder and become interactive at the same time.

Looking for some more information about the new iPhone? First up, it will offer all new design and style. The iPhone 4 signifies the first radical alteration ever since the iPhone first introduced in 2007. Glass on the back and front and steel around the sides promises to give the iPhone 4 a truly exclusive style to the handset. At 9.3mm thick, the iPhone 4 is also incredibly thin, 24% thinner than the iPhone 3GS.. Other design alterations reveal a main camera with an LED flash (at long last!), a front facing camera, stylish volume controls and, in what Jobs claims is a first in the mobile world, an antenna that is part of the primary structural component of the mobile phone.

Here’s an excerpt from an interesting article by Jason Snell:

Another bomb lobbed by Steve Jobs on Thursday was aimed right at Google,
and not at its Android appendage, but right at its core: search and search-based text advertising.

Here’s what Jobs said:

On the desktop, search is where it’s at. That’s where the money is. But on a mobile device,
search hasn’t happened. Search is not where it’s at. People aren’t searching on a mobile device
like they do on the desktop. What’s happening is, they’re spending all their time in apps.
And this is where the opportunity to deliver advertising is. Not as part of search, but as part of apps.

I just read an interesting article by Tom Krazit (CNET News)

He goes further into the mobile advertising strategies that
Google and Apple have planned for the iPhone user.

The two new alliances are Google / AdMob and Apple / Quattro Wireless.

You can check it out here .

Let me know what you think by leaving a comment below.

Thanks!  Sandy